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Craft In America: Nature

March 19th, 2017 |

The PA Guild of Craftsman hosts a special preview of….
Craft in America: NATURE episode. PBS premiere 2017
Tickets can be purchased at the door for $5 and all proceeds go to the Guild.

NATURE: Artists explore the beauty and wonder of the natural world. Featuring sculptor Patrick Dougherty, artist Mary Merkel-Hess, woodcarver Michelle Holzapfel, glass artist Preston Singletary, book artist Catherine Alice Michaelis

My Entire Highschool Sinking Into the Sea

March 19th, 2017 |

From acclaimed graphic novelist Dash Shaw (New School) comes an audacious debut that is equal parts disaster cinema, high school comedy and blockbuster satire, told through a dream-like mixed media animation style that incorporates drawings, paintings and collage. Dash (Jason Schwartzman) and his best friend Assaf (Reggie Watts) are preparing for another year at Tides High School muckraking on behalf of their widely-distributed but little-read school newspaper, edited by their friend Verti (Maya Rudolph). But just when a blossoming relationship between Assaf and Verti threatens to destroy the boys’ friendship, Dash learns of the administration’s cover-up that puts all the students in danger. As disaster erupts and the friends race to escape through the roof of the school, they are joined by a popular know-it-all (Lena Dunham) and a lunch lady (Susan Sarandon) who is much more than meets the eye. But even as the film piles on brilliant details like a post-apocalyptic cult formed by jocks, video game homages, and an infectious synth soundtrack, it never loses sight of the characters at the heart of the story. Hailed as “the most original animated film of the year” and “John Hughes for the Adult Swim generation” (Indiewire), the film’s everyday concerns of friendships, cliques and young love remind us how the high school experience continues to shape who we become, even in the most unusual of circumstances.

Growing Up Smith

March 19th, 2017 |

When an Indian family moves to America in 1979 with the hope of living the American Dream, their 10-year-old-son, Smith, falls head-over-heels for the girl next door. With an American Dream of his own, Smith strives to become a “good ol’ boy,” propelling him and his family further away from their traditional ideals than ever before. GROWING UP SMITH is a heartfelt coming-of-age comedy about an irrepressibly-like-able 10-year-old boy from India who may possibly lose it all–including the love of his life–when his obsession for living the American Dream unexpectedly takes a wrong turn.

After The Storm

March 10th, 2017 |

Dwelling on his past glory as a prize-winning author, Ryota (Hiroshi Abe) wastes the money he makes as a private detective on gambling and can barely pay child support. After the death of his father, his aging mother (Kirin Kiki) and beautiful ex-wife (Yoko Make) seem to be moving on with their lives. Renewing contact with his initially distrusting family, Ryota struggles to take back control of his existence and to find a lasting place in the life of his young son (Taiyo Yoshizawa) – until a stormy summer night offers them a chance to truly bond again.

The Salesman

March 8th, 2017 |

Forced to leave their apartment due to a dangerous construction project in a neighboring building, a young Iranian couple moves to the center of Tehran where they become embroiled in a life-altering situation involving the previous tenant. Directed by Asghar Farhadi, who also helmed the Oscar-winning feature A Separation.

1984

March 6th, 2017 |

Please join us for a one night showing of 1984 followed by a community conversation panel and Resistance Art show! We’re currently rounding up artists and panelists to make this a night of empowerment and unity! This date was chosen because it’s the day George Orwell’s protagonist Winston Smith begins rebelling against his oppressive government by keeping a forbidden diary.
Orwell’s novel begins with the sentence “It was a bright cold day in April, and the clocks were striking thirteen.” Less than two weeks into the new presidential administration, we believe the clock is already striking thirteen. Orwell’s portrait of a government that manufactures their own facts, demands total obedience, and demonizes foreign enemies, has never been timelier. We hope you will join us in taking a stand for our most basic values: freedom of speech, respect for our fellow human beings, and the simple truth that there is no such thing as “alternative facts.” By doing what we do best, showing a movie, we believe we can initiate a much needed community conversation at a time when the existence of facts and basic human rights are under attack.

Directed by British filmmaker Michael Radford, Nineteen Eighty-Four is the second film adaptation of the George Orwell novel. The film is set during April of 1984 in post-atomic war London, the capital city of the repressive totalitarian state of Oceania. Winston Smith (John Hurt) is a government bureaucrat whose job is rewriting history and erasing people from existence. While his co-worker Parsons (Gregor Fisher) seems content to follow the state’s laws, Winston starts to write in a secret diary despite the fact the Big Brother is watching everyone at all times by way of monitors. He silently suffers and tries to comprehend his oppression, which forbids individual human behaviors such as free thinking and sex. He meets Julia (Suzanna Hamilton), who works for the Ministry of Truth, and they engage in a stoic love affair. They are soon found out, and Winston is interrogated and tortured by his former friend O’Brien (Richard Burton in his final film appearance).

BALLAD OF THE DREADNOUGHT

February 24th, 2017 |

THIS IS A ONE SHOW EVENT CO-SPONSORTED BY VINTAGE BLUES GUITARS AS PART OF THE ROOTS AND BLUES FESTIVAL. THE FIRST 100 PEOPLE ARE ADMITTED WITH Roots & Blues pass. 12:30pm on Sunday 2/26. Dick Boak of Martin Guitar will speak after the movie and answer questions.

Many companies now consider themselves “publishers,” increasingly investing in branded video content to push out online through their websites and social media accounts for marketing purposes.

It’s rare that such creations receive significant artistic recognition—let alone be selected for a major film festival.

Guitar manufacturer C.F. Martin & Co. released a 40-minute documentary short in May, titled “Ballad of the Dreadnought,” in recognition of the 100th anniversary of its influential “dreadnought” guitar shape.

The film, which was created with advertising agency Lehigh Mining & Navigation, has received Official Selections at six film festivals including the Newport Beach Film Festival, Canada International Film Festival, New Hope Film Festival, SouthSide Film Festival and the Annual WorldFest-Houston International Film Festival. 

“I saw this as an opportunity to educate people who may know a little bit of the story behind the guitar shape,” said Martin’s chief executive, Chris Martin IV.

The film features interviews with well-known guitar players including David Crosby, Steve Miller and Stephen Stills.

All of the interviews with the musicians and Martin guitar enthusiasts were provided at no cost, Mr. Martin said, which he described as a “huge honor.” The documentary was even narrated by actor and Martin enthusiast Jeff Daniels in exchange for two Martin guitars.

“The cost was in the production, not in the content,” Mr. Martin said.

It’s relatively rare for companies to invest in “long-form” branded content of this nature. Marketers typically favor shorter clips, which they hope might capture a few moments of users’ attention as they scroll through their Facebook or Twitter feeds.

For “Ballad of the Dreadnought,” Martin had initially set out to create a relatively simple 5-minute video. But as it began collecting video interviews and archival footage for that project, it decided to be more ambitious.

“It was a little idea that started as something else, and turned into a bigger project that really exceeded all of our expectations,” said Amani Duncan, Martin’s vice president of brand marketing.

“We’re really proud of the outcome. It’s both a marketing tool and about the legacy,” Ms. Duncan said, adding that the film is intended to appeal to existing Martin guitar owners, potential guitar owners and general guitar enthusiasts alike.

Since being published on the Martin Guitar website, “Ballad of the Dreadnought” has received over 30,000 views and has also been screened at various events across the country, often in partnership with Martin’s retail and distribution partners.

Although the film was conceived as a piece of marketing, it was also seen as a way to preserve the company’s heritage. 

“Because of the importance of keeping our history alive, we’re able to do these types of initiatives that are a little more brand-centric, and don’t necessarily have hard return-on-investment associated with them,” Ms. Duncan said.

According to Joe Iacovella, director of account services at Lehigh Mining & Navigation, the documentary approach might be a better way to reach potential customers than more traditional forms of advertising anyway.

“We could easily have put together a few ads that said ‘Hey! The Dreadnought is 100 years old.’ But this way we’re telling the story to existing enthusiasts and emerging audiences as well. Those guys aren’t necessarily engaging with brands the way they used to,” Mr. Iacovella said.

One limitation of the film, however, is that it can’t currently be posted to social networks and video platforms such as Facebook and Google, due to licensing limitations with some of the video footage it includes.

“If it takes off and really appeals to people, perhaps we’ll look at broader distribution,” Ms. Duncan said, who floated the possibility of licensing it to TV networks or online streaming services. “Licensing this would be beyond our expectations,” she said. 

Saturday Morning Animation Series

February 20th, 2017 |

Zoetropolis is excited to present our Saturday Morning Animation Series starting March 4th. We will be showing a picture each Saturday Morning starting with…
Nocturna 3/4
Marnie 3/11
Secret of Kells 3/18
Ernest and Celestine 3/25

Start the weekend with a movie on our cozy couches and treat yourself to animated films on the big screen!



Refugee Center Fundraiser Event

February 8th, 2017 |

Join us for a special screening of Fire at Sea. All proceeds benefit the Refugee Center at Reynolds Middle School. The refugee center helps align refugees with community services to ease their transition.We are proud to be partnering with the Refugee Center and hope to see you 2/19!





The Void

February 8th, 2017 |

In the middle of a routine patrol, officer Daniel Carter happens upon a blood-soaked figure limping down a deserted stretch of road. He rushes the young man to a nearby rural hospital staffed by a skeleton crew, only to discover that patients and personnel are transforming into something inhuman. As the horror intensifies, Carter leads the other survivors on a hellish voyage into the subterranean depths of the hospital in a desperate bid to end the nightmare before it’s too late.